Technology for good. Using the science of behavior change to help people transform their lives.
myChallengeTribe is designed to help people reach goals and make meaningful changes in their lives. We believe that meaningful change is easier with a supportive community, that measurable results matter more than branding and marketing, and that the self-improvement industry is desperately long overdue for innovation.
We use the same engagement techniques that tech companies use to get us addicted to short-form content, but we channel them toward positive behavior change. Streaks, badges, leaderboards, social accountability -- these powerful tools deserve to be used for good.
Every feature in myChallengeTribe is grounded in behavioral science research:
Supporting autonomy, competence, and relatedness to drive intrinsic motivation.
Public pledges and accountability partners bridge the intention-action gap.
People with accountability are 3.5x more likely to change behavior.
Transtheoretical Model and COM-B framework adapted to your stage of change.
No dark patterns, no FOMO manipulation, no pay-to-win. We audit our systems to protect user autonomy.
Every gamification element is calibrated based on research, from adaptive XP rewards to streak freeze mechanics.
The tribe is the product. Real people supporting real change.
Our AI coach is designed to empower, not replace human connection. It adapts to your readiness and never manipulates.